Your drop runs for 48 hours. Your email system runs forever. We build automated Klaviyo flows that capture every rand your social media hype creates — and turns first-time buyers into returning customers.
The drop model is one of the most powerful demand mechanisms in streetwear. The problem is that most brands treat email as an afterthought — or don't use it at all. They build hype entirely on Instagram and TikTok, and when the drop happens, they capture only a fraction of what they could.
When you rely solely on Instagram, you're at the mercy of the algorithm. Reach drops. Posts get buried. Followers miss the drop entirely. Email guarantees delivery to every subscriber, every time.
During a drop, customers hit your site, add to cart, and leave. Without an automated cart abandonment flow running alongside, that revenue is lost permanently. A 2-email sequence recovers 15–25% of those orders.
After a drop sells out, brands go quiet until the next one. No post-purchase flow builds relationships. No win-back brings lapsed customers to the next drop. Every drop starts from zero.
Black Friday, new collection launches, and restock moments generate huge traffic. Without email campaigns warming the audience before these events, you're starting cold every single time.
Your social builds buzz — but without a structured pre-drop email campaign, subscribers aren't primed to buy the moment your store opens. The cart fills faster when buyers are ready in advance.
Every visitor who lands on your site during a drop is a hot lead. Without a pop-up email capture running, you're collecting zero data from non-buyers — and losing the ability to market to them next drop.
These are the five email flows every drop-based brand needs. Each one connects directly to your drop calendar and runs automatically once set up.
Build the hype before your site opens. Teaser → Reveal → Countdown → Go Live. By the time the drop happens, your list is primed and buyers are ready to move immediately.
Runs simultaneously with every drop. Captures buyers who got distracted or hesitated. This is typically the highest-revenue flow during drop windows — 15–25% recovery rate.
Sold-out products create demand. The restock flow notifies your waitlist the instant stock returns — converting the sell-out moment into a second revenue event.
Give your email subscribers early access before the public drop. Creates genuine incentive to join your list, rewards loyal subscribers, and drives list growth organically.
Move dead stock without killing brand equity. Email-list-only sale keeps it exclusive, not desperate. Private Sale → Last Pieces → Final Hours. 60–80% of clearance stock moved.
A branded Klaviyo pop-up captures visitor emails before they leave. Offer early access, a discount, or simply "join the list for drop alerts." Every visitor becomes a future buyer.
We analyse your current email setup, Shopify store, and drop history. You get a full diagnosis report — no cost, no obligation. We show you exactly what revenue you're losing before we ask for anything.
You share your upcoming drop dates, brand colours, tone, and product details. We map your email system to your specific drop calendar — not a generic template.
We build your branded email templates, write all copy, and set up every flow in Klaviyo. The pop-up capture is designed and connected. Everything is integrated with your Shopify store.
You review every email and the pop-up design. Nothing goes live without your approval. You control the brand voice at every step.
System goes live before your next drop. Cart flow is running. Pop-up is capturing. Pre-drop sequence is scheduled. From day one, you're capturing revenue your social alone never could.
All packages include pop-up email capture setup. Built specifically for drop-based streetwear brands.
Black Friday is not just a sale day. For streetwear brands it is the highest-revenue moment of the year — and it is being wasted by brands who send one email with a discount code. A properly executed Black Friday campaign runs for four weeks and activates every hour of the sale window.
"We had zero email marketing. Within 2 weeks of going live, our welcome flow alone generated more than we made in the previous month of Instagram ads."
"The cart recovery flow runs alongside every drop now. We recover almost 1 in 4 abandoned carts. The ROI on this system is insane."
"Our email now generates 38% of our total store revenue. I didn't believe those numbers were real until I saw them in my own Klaviyo dashboard."
Yes — our system is built specifically for Klaviyo + Shopify. If you're on a different platform, contact us and we'll advise on the best path forward.
Email is actually most powerful for drop-only brands. You're not relying on daily traffic — you're activating a primed, ready-to-buy audience on a specific day. The pre-drop campaign is designed exactly for this model.
The pop-up is a Klaviyo-integrated form that captures visitor email addresses before they leave your site. During a drop, you get thousands of visitors — many don't buy on the first visit. The pop-up captures their email so you can market to them for the next drop. It's included in all packages.
No. We set up your Klaviyo account as part of the service. If you already have one, we'll audit what's there and build on top of it.
Safely. You add us as a Klaviyo Manager (email only, no password) and a Shopify Collaborator (limited access). You stay in full control at all times.
Cart flows trigger immediately on customer behaviour. Pre-drop campaigns begin building your next drop's revenue from day one. Most brands see results within the first drop after go-live.
Black Friday requires a 4-week multi-phase campaign — awareness, build, desire, and execution across 9 emails. It is a full campaign project, not a single flow. Brands that run our BF package see 3–5x their normal drop revenue on Black Friday weekend.
Get a free audit of your current email setup. We'll show you exactly what revenue your next drop is leaving behind — no charge, no obligation.
FREE · NO OBLIGATION · RESPONSE WITHIN 24HRS